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Business &
Data Analytics

Both business analytics and data analytics involve working with and manipulating data, extracting insights from data, and using that information to enhance business.

Business analytics focuses on the larger business implications of data and the actions that should result from them, such as whether a company should develop a new product line or prioritize one project over another. The term business analytics refers to a combination of skills, tools, and applications that allows businesses to measure and improve the effectiveness of core business functions such as marketing, customer service, sales, or IT.

Data analytics involves combing through massive datasets to reveal patterns and trends, draw conclusions about hypotheses, and support business decisions with data-based insights. Data analysis attempts to answer questions such as, “What is the influence of geography or seasonal factors on customer preferences?” or “What is the likelihood a customer will defect to a competitor?”.

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